How does the website honey uses the rhetorical appeals. How are ethos, pathos, and logos used in the advertisement? 

 

A rhetorical appeal is the formal way of talking about how you use different methods to persuade someone. Let's imagine you're ten years old and you really want a new video game for your birthday. You approach three people: your dad, your mom, and your grandma.

For your dad, you point out that you have been a very good student this year, you have done all of your chores, and you are a very responsible youngster who deserves to have a new video game.

For your mom, you argue that video games improve hand-eye coordination and studies have shown that video games improve problem-solving ability and critical thinking.

For your grandmother, you point out that you are very cute and her favorite grandchild, and that you love her very much. 

You just used three methods of persuasion: appealing to your own character, appealing to logic, and appealing to emotions. In formal rhetoric, this is called ethos, logos, and pathos.

No one type is better than the other; usually the most effective arguments - the ones most likely to persuade someone of something - use all three.

However, some may be more appropriate for one audience over another. A team of scientists is more likely to be persuaded by studies, research, and logical thinking, so it may be better to use logos. A prestigious university may be more likely to be persuaded by your character and credibility as a person, meaning it may be better to use ethos. And, like your grandmother, your family may be more likely to be swayed by emotions, using pathos.

Advertisements, academic papers, and even tweets may use these three appeals. A car advertisement may point out the safety record of its vehicle (logos), mention how long its brand has been around and its reputation (ethos), as well as have humor to help persuade you to buy the car (pathos).

All of them work together to persuade you to do something, whether that's to buy something, do something, or feel something.