Social Marketing Processes and Business Models Today, social, mobile, and local marketing are the fastest-growing forms of online marketing. The assignment this week is to visit two of the social networks listed on page 438( Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and Tumblir) and describe their social marketing process, their business model, and how they are different from traditional marketing. If you owned a business, describe how you would use social, mobile, and local marketing in your business plan?

 

Social media has become an indispensable part of most people's everyday lives. According to Datareportal's insight in July 2020, around 4.57 billion people are using social media - that's more than half of the world's population.

Facebook and Instagram are among the most popular social media platforms.

Step-by-step explanation

Facebook and Instagram's Social Marketing Process & Business Model

With over 1.79 billion users everyday, Facebook has remained the number one preferred social networking platform. Instagram on the other hand have more than 500 million active daily users.

Facebook as well as Instagram uses an attention-based or advertising-based business model. They generate users and revenue based on algorithms or interest or inquiry into products or services of a business page. This is mainly done through Facebook or Instagram Ads.

Facebook launched "Facebook Business" to help pages and businesses grow their reach. This is made possible through Facebook advertisements. Facebook Ad works by targeting the right market based on the segmentation you provide (age range, geographical location and interests) for your business/post. Ads appear on potential customers News Feed once targeted.

Instagram also uses a similar approach with Facebook. The main difference is Instagram entice users with visual stories through photos, videos, and direct messages. Also, Ad Impression or engagement are important on Instagram. Businesses do so by using influencer marketing on Instagram aside from boosting their own account's posts.

Traditional Marketing and digital marketing mainly differs on the market segment users. Younger population (teens, Gen Z, millennials) are targeted in digital marketing since older population still prefers watching TV or listening the radio.

As an online small business owner, social media had help a lot in generating sales and followers. This was mainly done through partnering with social media influencers to promote my products. Using targeted ads also helped in reaching potential customers.