After having a monopoly in the diamond market for many years, by 2000, De Beers faced competition from other companies

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After having a monopoly in the diamond market for many years, by 2000, De Beers faced competition from other companies. To maintain its market share, De Beers:

A. lowered the prices of its diamonds to make the market appear less profitable to potential competitors.

B. began buying so-called "blood diamonds" in order to keep these diamonds out of the control of other diamond companies.

C. adopted a strategy of differentiating its diamonds. Each of its diamonds is now marked with a microscopic brand.

D. bought diamond mines in Canada and Russia that had been its competitors.