company Regeneron Pharmaceuticals, please answer the following question: Different elements of a marketing plan can have different goals and attempt to affect different customer segments throughout the buyer decision process. How would you break down their marketing budget based on your knowledge/profiling of their target markets? Consider that marketing is responsible for the entire sales funnel, from awareness/need recognition, information search, evaluation of alternatives, purchase decision, and post purchase evaluation. Also recognize that your budget emphasis may be different depending on whether your firm's focus is business to consumer (B2C) vs. Business to Business (B2B). Things to consider during this process: do they need a direct sales force? do they already have an app? If no, do they need one? Is their website well developed and user friendly, or does it need to be redesigned? Please propose a hypothetical budget for Regeneron and place importance on aspects of budget that you think are important.

Please help me with this comprehensive question. It is a hypothetical about creating a marketing budget for regeneron pharmaceuticals and I am not sure how to divide the budget to all aspects of their marketing. Thanks

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