What's the difference between competing within the market and competing for the market?

Competition for the market refers to the tussle to create a new market and it is usually associated with the process of innovation that brings new succeeding technologies to the market.

Competition in a market is the normal view of competition and it concentrates on the actions of incumbents and similar entrants in well-established markets.

Competition for the market may be recommendable when competition in the market is impractical. There are several ways to facilitating competition in the market which may include removing large licensing fees.