In what ways do the mass media act as agents of globalization?

Is media globalization the same as media imperialism? Why or why not?

 

Mass media is the process of communication adopted in reaching a vast number of people in the general public. The most renowned forms of mass media include magazines, newspapers, the internet, radio and television (Murphy, 2017). Mass media has been recognized today as the most critical influencer of globalization by facilitating multiple information and data flow between countries.

Step-by-step explanation

Explanation

Ways in which mass media acts as an agent of globalization

1.      Mass media informs- The most fundamental aim of mass media is to tell which is crucial for globalization to take place effectively. Through television, people can access all information that is going on all over the world.

2.      Mass media circulates data and information about international policies- Through the internet, people can access international organizations' information like the world health organization and hence promote globalization.

3.      Mass media has also promoted globalization efforts by assisting in disaster and calamity management efforts- This happens when the mass media channels like the radio, TV and the internet inform individuals about global disasters, making well-wishers come and support people affected the catastrophes.

4.      By facilitating cultural exchange- Through mass media, different countries can share their culture through various media platforms, promoting tourism since people will always want to learn about a culture they saw and, therefore, facilitate global connection through cultural interactions.

Media globalization and media imperialism, are they the same?

Media globalization and media imperialism are not the same.

Media globalization is the process of creating, distributing and intake media products and services on an international scale, which enables the exchange of ideas and information cross-culturally. Media imperialism is an approach based on the over-reliance of mass media by huge countries as a factor that negatively affects undeveloped countries.