Examine the different types of strategic control adopted by organizations using appropriate example of a company in the entertainment industry.

 

The type of business tactic you pursue is key to whether or not your company will have long-term growth and success. The challenge, however, is that it's difficult to assess if the strategy you have chosen is the right one or if you need to make modifications. That process is easier if you use the four common types of strategic control to evaluate the strategy you have put in place to determine its efficiency and find areas of strength and weakness.

Strategic Surveillance Control                          

It is impossible for you to anticipate every external threat that could impact the success of your business, which is why strategic surveillance control lets you ascertain information sources that monitor these external forces. Examples of these information sources are financial journals, trade magazines, newspapers, economic forums, and industry conferences. These sources are often the first to identify the possible challenges that businesses in your industry will face and may even offer potential replies to these challenges

Implementation Control Measures

As you begin to implement a business strategy, you must use implementation control measures to measure whether or not your plan needs adjustment. Common types of implementation control include setting performance standards, measuring actual performance, examining the reasons your staff failed to meet specific performance standards, and developing a plan to correct performance deviations. Implementation control also includes things such as budgets, schedules, and milestones that the company is trying to accomplish.

Testing the validity of Assumptions

The business strategy you have selected was likely based on some assumptions made about what you believed would happen several years in the future. Whether those assumptions are about the target audience, your competitors, or product development, premise control lets you test those assumptions to see if they are still valid. For instance, if you own a skateboard company, you may have assumed that your perfect buyers were millennials, but you may discover that premise was imperfect after premise control measures reveal that the fastest-growing skateboard consumers are actually an entire generation younger.

Special Alert Control

At some point in time, your company will go through a rough patch that's generated by some kind of unexpected incidence that impacts your business in a negative way. This could include a sudden crash in the U.S. stock market, a domestic attack, or even a natural disaster that affects your customers' buying habits. Unique alert control helps your business respond to these events without changing your entire strategy to deal with this new event. For example, after September 11, 2001, terrorist attacks in the U.S., many commercial airlines were forced to adopt stricter safety procedures to account for the intense fears that passengers had about flying on a plane.