1) The two major types of product advertising are: A-Institutional and advocacy B-Pioneer and competitive C-Competitive and comparative D-Advocacy and competitive E-Informative and comparative   2)In Media terms the running of an advertisement on the super bowl once would create a great amount of A-Income B-Frequency C-Exposure D- Reach E-All of the above   3) The reason personal selling is the most effective promotion is because a personal seller A-Is liked, as are all personal sellers B-Knows your address C-Can instantly adjust the message to your wants and needs D-Always overcomes objections   4)BP has for over a decade run ____ advertising because of the massive oil platform explosion and leak that occurred the ____ of Mexico A-Reminder and gulf B- Institutional and country C- Cooperative and sea D- Advocacy and Gulf E-Institutional and gulf   5) A small advertising agency that specializes in one of the nine steps in developing an advertising campaign, such as media using or creating the advertising message, is known as a _________ advertising agency A-Boutique B-Institutional C-Follow-up D-Buyers E-Bounty   6) Recently a college experienced an event on Sunday night (Fighting, unruliness, etc) which generated negative news stories in the local paper

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1) The two major types of product advertising are:

A-Institutional and advocacy

B-Pioneer and competitive

C-Competitive and comparative

D-Advocacy and competitive

E-Informative and comparative

 

2)In Media terms the running of an advertisement on the super bowl once would create a great amount of

A-Income

B-Frequency

C-Exposure

D- Reach

E-All of the above

 

3) The reason personal selling is the most effective promotion is because a personal seller

A-Is liked, as are all personal sellers

B-Knows your address

C-Can instantly adjust the message to your wants and needs

D-Always overcomes objections

 

4)BP has for over a decade run ____ advertising because of the massive oil platform explosion and leak that occurred the ____ of Mexico

A-Reminder and gulf

B- Institutional and country

C- Cooperative and sea

D- Advocacy and Gulf

E-Institutional and gulf

 

5) A small advertising agency that specializes in one of the nine steps in developing an advertising campaign, such as media using or creating the advertising message, is known as a _________ advertising agency

A-Boutique

B-Institutional

C-Follow-up

D-Buyers

E-Bounty

 

6) Recently a college experienced an event on Sunday night (Fighting, unruliness, etc) which generated negative news stories in the local paper. Which promotion element would this be?

A-Publicity

B-Negative publicity

C-Advertising

D-Public relations

E-Sales-promorions

 

7)In media terms the running of an advertising on the super owl once would create a great amount of _____

A-Income

B-Frequency

C-Advertising

D-Public relations

E-All of the above

 

8)In media terms the placing of a billboard next to a highway used primarily by commuters in and out of a city would create great amount of ______

A-Income

B-Frequency

C-Exposure

D-Reach

E-All of the above