To what extend will a "cautious" business inevitably experience further falls in its market share due to technology. Link the competitive environment to organizational culture, with a hint of technological change thrown in for good measure!

 

Answer:

Nokia CEO Stephen Elop ended his speech saying "We didn't do anything wrong, but somehow, we lost". 

Same with "cautious" business, that might fall if we didn't adjust to what is technology on demand.

Competitive environment is always part of business trends but organizational culture may be the best way to measure technological change. Organizational culture are collection of values, expectations, and practices based on research and I do believe that continuing the study of technology may lessen or avoid businesses from falling. employees and management are part of organizational culture, they are the one deciding what is good for now and predicts what is in the future thru technology.

Organizational culture are business mindset. We work because we want the best for our clients and not for ourselves as employees.