Would you fall for the placebo effect? Watch this video, then complete the rest of the questions. 1. Describe what you saw in the video. Why do you think the people in the video got stronger? 2. Mr. Wilcox is trying out a new facial hair ointment to make his beard grow faster for No Shave November. At the end of November, his beard is 3 inches long. He concludes since his beard grew 3 inches, the ointment must work. What is wrong with his reasoning? 3. In a recent medical study testing the effectiveness of a new medication, researchers gave participants either the new medication or a sugar pill. When participants came to get the pills, they were told whether they had been assigned to the medication or to the sugar pills. At the conclusion of the study, researchers found the medication was more effective than the sugar pill. Are the results valid? 4. Identify any possible variables that could be the cause of the correlations below: a. Those people who tend to carry boxes of matches in their pockets also have a higher risk of cancer. b. People who drink diet sodas tend to have a higher body mass index (weight to height ratio}.

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