question archive What is geographic segmentation? Briefly explain why consumer goods companies take a geographic approach to marketing

What is geographic segmentation? Briefly explain why consumer goods companies take a geographic approach to marketing

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  • What is geographic segmentation? Briefly explain why consumer goods companies take a geographic approach to marketing.
  • Explain the roles of marketing research and its importance in making marketing decisions.
  • What is competitive intelligence (CI)? Discuss how it helps managers and how it is used.

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