question archive  The balanced scorecard links performance measures across the following areas: -The customer perspective (“How do customers view our company?”) -The internal perspective (“What must we excel at?”) -The innovative and learning perspective (“Can we continue to improve? Can we continue to create value?”) -The financial perspective (“How do we look to shareholders?”) 

 The balanced scorecard links performance measures across the following areas: -The customer perspective (“How do customers view our company?”) -The internal perspective (“What must we excel at?”) -The innovative and learning perspective (“Can we continue to improve? Can we continue to create value?”) -The financial perspective (“How do we look to shareholders?”) 

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 The balanced scorecard links performance measures across the following areas:

-The customer perspective (“How do customers view our company?”)
-The internal perspective (“What must we excel at?”)
-The innovative and learning perspective (“Can we continue to improve? Can we continue to create value?”)
-The financial perspective (“How do we look to shareholders?”) 

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