Identify at least five metrics to measure your company's marketing performance

 

Marketing is an essential business tool that plays a big role in informing the target consumers of the company's products and services. However, the marketing performance of a company can be measured using various metrics. These multiple metrics are;

1. Return on investment (ROI). This is one of the metrics that can be used to measure a company's marketing performance, where it measures the number of revenues brought to the company due to marketing. The higher the ROI, the more the marketing is useful, and its performance is said to be fantastic. 
2. Customer retention. This metrics measures whether the new customers brought by your advertising will be retained on not. If the consumers are maintained, it means that marketing for a particular company is excellent, and the marketing campaign used is sufficient.
3. Incremental sales. This metric focuses on the increase in sales for a company after a marketing campaign is adopted. An increase in sales and revenues shows that the marketing performance is OK and the marketing strategy used is good for the company.
4. Customer engagement. Consumer engagement in the business is another metric used to estimate the marketing performance in a specific organization. Many organizations, which experience high consumer engagement, show that their marketing campaigns are performing well, and the marketing strategy used is useful to the company. 
5. The lifetime value of a consumer. The customer lifetime value measures your buyers' lifetime value, where it shows that if the lifetime value of the consumer is high, then the marketing performance measured is rated high and excellent. Therefore, this metric is among the best in measuring marketing performance in an organization.