question archive In 2014, Apple generated $200 billion in revenue and, with a market value of over $700 billion, its stock price increased by 65 percent
Subject:BusinessPrice:2.86 Bought3
In 2014, Apple generated $200 billion in revenue and, with a market value of over $700 billion, its stock price increased by 65 percent. In early 2018, in spite of delays in getting some products to market, Apply had a market value of over $900 billion. This value to shareholders indicates strength specifically in which area of the balanced scorecard?
A. Financial
B. Customer
C. Internal Business Processes
D. Learning and Growth
A. Financial
The financial perspective or area of a Balanced Scorecard is vital for all the shareholders and other financial backers of a company because it provides reliable insight to operational management and sustainability of a chosen strategy. The delivered added value that is from other three perspectives are translated to a financial success, and when the added value is higher profits will be higher too. This part also help to answer the question of how attractive the company must to appear to its shareholders and the financial backers, and how to succeed financially.