Describe what the transformation process is for one of the following business organizations: an advertising agency or a bank. Highlight the inputs, outputs, and value created during the transformation process.

 

The transformation process is usually defined as the act of changing the particular inputs into producing a particular output for consumption. The transformation process can take place both in a product and a service company which the output is aimed to satisfy the needs and wants of the clients.

The transformation process in advertising agency will take the place when a firm collects customer information and use the employee time to generate marketing content to reach out to these clients. This process means that the advertising firm understand what the client needs, utilize the time and efforts (labor) of the staff to generate advertising content (output) for addressing the needs of the clients.

Step-by-step explanation

Let's look at the input and output

Inputs

Customer/company's demand - The advertising agency has to identify the needs of the company that it is advertising. For example, what targeted group and the kind of content that is needed to meet their needs. This will help in generating adverts that are compelling and that which appeals to the demands and wants of the customers.

 Employee labor (time) - The labor time is another key input component that is used in the firm that is used to create important and valuable adverts. For example, the staff working 8 hours a day to generate the most relevant content to reach out to the clients.

The output is:

Advertising content - The employee time and customer needs are combined to produce a compelling advertisement which is reaching out to a targeted audience.

This will ensure that customers are engaged throughout the process of advertising. For example, the adverts are posted on various social media platforms. This will ensure that the clients are able to see this content.

The value created is:

The value created is increased brand awareness and increased sales of the firm. As the advertising agency is generating the adverting content, it will be able to create brand awareness, it will increase the sales in the firm.