PURPOSE This assignment is designed to develop learners' ability to analyze the business model of an e- commerce company and to propose recommendations to improve its E commerce platform.

REQUIREMENT Select a local company which conducts its e-commerce transactions through the Internet (examples- Bikroy, Foodpanda, Daraz, Chaldal). Analyze the company's business model and revenue model. Provide recommendations or changes that the company can pursue to improve its' e-commerce platform.

Answer:

I chose a local company Daraz which conducts its e-commerce transactions through the internet.
The business model of the company is as follows.
The company offers over 10000 products variety to browse, and the customer has more products to choose from, making the best pair of fashion garments. The company used the business to customer business model through its internet platform.
In this business model, they connect multiple shops and stores to provide more availability and variety of products. The company also used the own warehousing facility and purchased fashion products for its customers. Daraz company used a chain system for the distribution of products at various location. In this model, consumers browse the product through their website and select a product. Then, the product comes in the process and packed with digital details to ensure data safety. Then transport the product through various mode of transport with partner companies of delivery.
Revenue model:
The revenue model of the Daraz company is followed by selling their product on their website. Daraz company sells only fashion products and accessories and tries to involve more brands to exhibit their products on the Daraz website. Daraz company offer the client for these companies and show the benefits of aesthetics of the products on the website.
Necessary changes:
The company should add more brands and products to offer more variety of the products and extend their market in other markets like Europe and American markets. Daraz company should use more advanced marketing tactics to increase brand awareness in new markets.