1) E-commerce refers to the use of any networking technologies to transact business

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1) E-commerce refers to the use of any networking technologies to transact business.

2. Retail consumer e-commerce is growing at double-digit rates.

 

3. The Internet shrinks information asymmetry.

 

4. All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

 

5. Disintermediation provides major benefits to the distributor.

 

6. In general, for digital goods, the marginal cost of producing another unit is about zero.

 

 

7. Uber uses a form of dynamic pricing.

 

8. Traditional online marketing, such as display ads, still constitutes the majority of all online marketing.

 

9. Information asymmetry exists when there is more information about one product than there is about a similar product.

 

10. Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

 

11. Switching costs are the merchants' costs of changing prices.