1) What factors contributed to the success of Mavi Jeans? 2. How would you define the company s target market? What is the current positioning strategy? Briefly explain Mavi s 4Ps. 3. What are customers of Mavi actually buying? 4. How do you evaluate the "menu" approach? 5. What recommendations would you make to help Mavi keep up the brand image and enhance the connection to the target market? Founded in 1991 by Sait Akarl?lar, Mavi Jeans designs and sells a collection of denim and other apparel. Mavi apparel is sold in specialty stores, department stores, and chains in 50 countries, including the United States, Germany, Australia, and Russia. The company was founded in 1991 by Sait Akarl?lar, Mavi Jeans designs and sells a full operates more than 280 retail stores in many major cities; of these, six are flagship stores, including those in New York, Vancouver, and Berlin. Mavi apparel is available at more than 4,000 points of sale worldwide. Global sales reached $ 300 million in 2012, and the company has been growing about 30 percent annually in recent years. Mavi had been manufacturing private-label jeans since 1984 for brands such as Lee, Calvin Klein, Armani, and Tommy Hilfiger. Building on this experience, Mavi, which means "blue" in Turkish, quickly became a success in Turkey due to the high-quality denim used and the fashionable designs. In 1994 the brand was introduced in Europe, and 1996 was an important year for the company, as a customs union agreement b

pur-new-sol

Related Questions