Paraphrase this: According to The University of Minnesota (2015), "Companies are challenged to develop strategies to extend the maturity stage of their products, so they remain competitive

Subject:WritingPrice:3.86 Bought8

Share With

Paraphrase this:

According to The University of Minnesota (2015), "Companies are challenged to develop strategies to extend the maturity stage of their products, so they remain competitive. Many firms do so by modifying their target markets, their offerings, or their marketing strategies." It is difficult to improve Apple's marketing strategy of iPhone though, I would have a suggest that it might be good for them to persist on their original design as "Apple brand". I believe one of their competitive strength is their simple, beautiful, and astonishing design. However honestly the recent designs of iPhone look almost as same as other competitors. I think they could differentiate themselves from competitors by design perspective, even if it would be more expensive.

On the other hand, Nissan Vehicle Subscriptions seem to be still in an early stage of marketing. Not many people recognize this product and even understand the benefit yet. Therefore, the manager of Nissan vehicle subscriptions needs to emphasis on extending the awareness among consumers. To do so, they are promoting many contents on the internet, such as review on Amazon online site, articles of blogs, video review etc. It would help to let people know the brand and the reason why they should buy the product.

I also recommend the following:

·      YouTube advertisement: this is one of the most effective means to market a product in this jet age. I found University of the People from YouTube due to its effectiveness.

·      Radio advertisements should also be considered to promote awareness of the new service.

·      Emphasizing the low-price offer in all the advertisement will make a great difference.

 

In conclusion, Nissan needs to find the niche of customers interested in this novel way to obtain a vehicle and optimize the service for price, features, and markets. iPhone has long since saturated the market for smartphone industry worldwide and needs to ensure it maintains its dominance with regular versioning to keep up with technological advancement and capturing new entrants to the market.