question archive You have been hired by Kinder Morgan to develop a new marketing plan that includes not only the key elements of the marketing mix, but also how you would implement them
You have been hired by Kinder Morgan to develop a new marketing plan that includes not only the key elements of the marketing mix, but also how you would implement them
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You have been hired by Kinder Morgan to develop a new marketing plan that includes not only the key elements of the marketing mix, but also how you would implement them. You understand that there is a lot of controversy over the Trans Mountain Expansion Project in Western Canada and just recently, the Chief Marketing Officer (CMO) resigned. Your report will act as strategy and also tactical plans for the next 12-24 months as the company tries to stabilize its market position. You are asked to present your Executive Summary to the Senior Executive team.
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