question archive Given the importance of understanding the external environment, why do some firms fail to do so? What were the implications of the firms' failure to understand that environment?

Given the importance of understanding the external environment, why do some firms fail to do so? What were the implications of the firms' failure to understand that environment?

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Given the importance of understanding the external environment, why do some firms fail to do so? What were the implications of the firms' failure to understand that environment?

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