1) Read the APPLICATION CASE 9

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1) Read the APPLICATION CASE 9.2 Forecasting/Predictive Analytics Proves to Be a Good Gamble for Harrah's Cherokee Casino and Hotel and answer the following questions (Attached in textbook below on pg. 397)

• Which of the Harrah's data applications are most likely implemented using neural networks?
• What other applications could Harrah's develop using the data it is collecting from its customers?
• What are some concerns you might have as a customer at this casino?

2. Read article titled "Real-Time Dashboards at Western Digital." Based on the article, answer the following questions: (Attached below)

• What is VIS?
• In what ways is the architecture of VIS similar to or different from the architecture of BPM?
• What are the similarities and differences between the closed-loop processes of BPM and the processes in the OODA decision cycle?
• What types of dashboards are in the system? Are they operational or tactical, or are they actually scorecards? Explain.
• What are the basic benefits provided by Western Digital's VIS and dashboards?
• What sorts of advice can you provide to a company that is getting ready to create its own VIS and dashboards?

Writing Requirements

• The deliverable will be a written paper that will be written according to APA guidelines.
• ATTACHMENTS