question archive Imagine you are the new marketing manager for a chain of hospitals that views its clients as patients rather than customers
Imagine you are the new marketing manager for a chain of hospitals that views its clients as patients rather than customers
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Imagine you are the new marketing manager for a chain of hospitals that views its clients as patients rather than customers. How, if at all, would you lead your team and persuade your bosses to encourage a more customer-centric perspective? Be sure to explain thoroughly. If you choose not to go with a more customer-centric perspective, thoroughly explain your rationale.
