question archive Innovation Scenario Profile: Investment Challenge — Robinhood Financials and Venmo How did each company get started? How has it been performing? How would you allocate your investment funds across the two companies and why?
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Innovation Scenario Profile: Investment Challenge — Robinhood Financials and Venmo
How did each company get started?
How has it been performing?
How would you allocate your investment funds across the two companies and why?
Discussion
Robinhood Financials and Venmo
Robinhood was started in 2013 to offer financial services to the market. Some of the main services include ETFs, options, and stocks. Users or customers can invest across a wide range of products that are offered in the financial markets. The company has also capitalized on the cryptocurrency market. The increased demand in cryptocurrencies means that its ability to offer the same on its website and mobile applications has led to the popularity of the company is offering financial services and solutions to users in the market. As it continues to leverage these services, its success will only increase.
Venmo was founded in 2009. Its aim was to offer mobile payment services among users on its application. Mobile payment services have been taunted to be the biggest change in financial services due to its revolutionary nature (Brown, 2019). Mobile money has been an elusive service in the country despite its adoption in other economies. During the first quarter of 2018, the company had handled more than $12 billion, making it one of the most successful money transfer platforms.
Robinhood has been performing impeccably in the last few years. Its popularity has increased due to its ability to provide a wide range of financial services on the same platform. Most of its competitors do not possess such an attribute. Such an attribute also means that it has a wider reach, which is critical for any company's success in the industry.
Venmo has been successful due to the nature of the product it offers. Mobile payment services are increasingly becoming popular, which has been evident through the shift from online banking by some customers. Venmo also charges a low transaction fee, thereby allowing clients to save more than other platforms available in the market.