question archive Objectives On successful completion of this assessment, students should be able to: identify various sources of ideas for new ventures, explain opportunity recognition and the need to change thinking about opportunities, and demonstrate creative thinking in addressing consumer needs

Objectives On successful completion of this assessment, students should be able to: identify various sources of ideas for new ventures, explain opportunity recognition and the need to change thinking about opportunities, and demonstrate creative thinking in addressing consumer needs

Subject:BusinessPrice: Bought3

Objectives

On successful completion of this assessment, students should be able to:

  • identify various sources of ideas for new ventures,
  • explain opportunity recognition and the need to change thinking about opportunities, and
  • demonstrate creative thinking in addressing consumer needs.

Brief Description

Students will keep a journal in an electronic format where they outline ten ideas for a new business or expansion of an existing business. The Idea Journal is where students use strategies to locate, identify, and describe new ideas and identify problems or issues requiring a new solution. For the first two units of the course students maintain an “idea journal”. This journal should show a progression in thinking and idea generation.

Submission Instructions

Submit a journal of ten ideas and describe how these ideas meet consumer needs. These should be original ideas that show a wealth of critical thinking. Each journal should include an introduction and conclusion, should be 4-6 pages (double spaced), 2.54 cm margins (the default on MS Word), and 12 pts size . The paper should follow the APA guidelines for format and citation.

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