1)How much is the Maytag Corporation approximately worth?  ·from a financial perspective (price-earning or P/E ratio):  Ø market value = “multiple” x EPS x common shares outstanding Ø industry “multiples” ranges from 16-21 Ø projected earning-per-share: $.54 (2005), $.75 (2006), and $.80 (2007) Ø common share outstanding= dollar value of bid ($1,13 billion)/share price bid ($14) If Haier submitted a bid for Maytag, what would be a bid price? From a strategic perspective (how much is the Maytag worth to Haier) -- benefits, cost and opportunity cost    2. Should Haier market Maytag’s current brand names or should Haier replace Maytag brands with the Haier corporate brand Name?  pros and cons for marketing vs. replacing Maytag’s current brand names