Discuss how tickets for upcoming events are acquired and for events in the past. What was the experience like? Examine a secondary ticket market website such as StubHub and look closely at a game that is in high demand. Discuss the effect of the secondary ticket market from both the fan experience and the team business perspective. Discuss how the use of technology has changed the way individuals consume the sport product?

Ticket purchasing in the past are bought right before the event and just outside the event area. People line up a long cue just to buy because it is usually first come first served basis. Today, everything can be done online and there are even reservations that we can do.

High in demand games today are in the likes of Superbowl. Secondary ticket market is now very useful for the organisation handling the event for it is done by marketing channels. They do not have to worry and add it to their concern because everything can be done easily. For the fans, they can buy tickets in various sources but still have to do it fast for the events which are easily sold out.

Technology advancement has been a great deal in our world today and it is still developing day by day. Who knows, there will be an easier invention for purchasing tickets online? Because unlike before, tickets are printed on papers but now tickets can be scanned by QR or bar codes using our mobile phones which is very much convenient for audiences/consumers.