question archive Anu: Dissemination involves the process of sharing research findings with your organization, stakeholders, and relative audiences in the healthcare setting
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Anu:
Dissemination involves the process of sharing research findings with your organization, stakeholders, and relative audiences in the healthcare setting. Strategies for disseminating my evidence-based practice (EBP) project proposal would first involve conducting a stakeholder analysis. A stakeholder is anyone who has a vested interest in the project or will be affected by its outcomes. This stakeholder analysis would help identify which departments and individual would have a vested interest in the EBP project, where there would be barriers, what actions would be necessary to obtain the buy-in and participation of those departments and individuals. (AHRQ, 2013). Once stakeholder identification has concluded, there would be a targeted distribution of information and intervention materials to specific stakeholders and clinical practice audience.
My EBP project involves the procurement of costly equipment and hence organizational leaders, such as the CFO, needs to be convinced that the financial investment will result in positive financial implications to the hospital. The clinical team, such as the wound care team in my EBP project proposal, would need focused information that is more convincing of how the intervention would benefit patient outcome. Dissemination strategies would also include spreading knowledge of the EBP intervention on a wide scale across geographic locations, practice settings, or social or other networks of end-users such as patients and health care providers (AHRQ, 2012). Ther are various methods to accomplish internal and external dissemination. Conference presentations, team meetings, and organization website to promote the project and its outcomes are some effective ways to promote the EBP. Newsletters, flyers, press releases, journal articles, and the use of other social media platforms can be used for disseminating my evidence-based practice project proposal to the external audience. A combination of all of these strategies may be necessary to gain appropriate support leading to implementation of my EBP project proposal.
Karla:
Presentation of the concept and evidence for an evidence-based project (EBP) proposal is an important part of gaining support and understanding of a proposal. The information should be appropriate for the space and the audience or stakeholders in the project. Consequently, the type of presentation can differ, it is often a poster or podium presentation. Poster presentations are a visual representation of the proposal and should include all pertinent information including the results. Benefits of the poster presentation are that they may allow the viewer or stakeholder to develop questions and ask them to the researcher right away. This allows for dialogue and direct interaction with your stakeholders or those interested in your proposal. Podium presentations are traditionally done for an audience. The presentation can be done in an audiovisual way using power point slides or other presentation software, and a verbal presentation of those slides. This should include all important elements and the presenter should have prepared notes describing the slides and offering additional information not contained in the slides (Tappen, 2016).
Dissemination of the proposal for my evidence-based project would be best in a podium presentation method. I think there are many stakeholders who will likely need to see and hear more than what can be presented in a poster. I believe this would be done in small groups multiple times to reach the staff nurses, unit managers, nurse educators and other executive and administrative personnel who need to understand the project proposal to help move it forward. Using a power point presentation and a verbal presentation of the slides to best convey the information and results of the project. I think the small group would allow questions and a dialogue about the evidence presented.
Devin:
The plan to disseminate findings from the EBP proposal for mHealth Smoking Cessation Intervention in those with Mental Illness will begin with the clinic's internal stakeholders. Because the clinic includes a relatively small number of staff, methods of dissemination for this group may simply include a meeting and flyers, like small-scale podium or poster presentations. Following the clinic itself is the larger health system of which the clinic is part, as well as the study's participants and the clinic's surrounding community. For the health system, a formal podium presentation using PowerPoint will be useful to discuss the proposal and its results (Tappen, 2015, pp.436-437); key stakeholders for this presentation would include the larger organization's executives, directors, financial and quality improvement representatives, and other clinicians within the organization as a whole, such as physicians, advanced practice providers, and nurses.
Dissemination to research participants and the surrounding community would utilize the two-phase Community?Engaged Research Dissemination (CERD) framework (Cunningham-Erves, et al., 2020). The CERD framework involves developing a relationship with community members and leaders; forming a dissemination team; identifying the purpose of and strategies for dissemination; and designing, implementing, and evaluating a dissemination program.
Stakeholders for external dissemination include members and leaders of other organizations, public health officials, professionals in healthcare technology, and the healthcare community at large. These stakeholders can be reached using poster or podium presentations at local, regional, and national conferences (Sawaya, 2017; Tappen, 2015).
Anu
Great post Anu! I agree that stakeholder analysis is one of the strategies for disseminating evidence-based practice proposal findings (AHRQ, 2012). I also agree with the other strategies proposed in the post such as making a presentation to management. In addition to these methods, I would propose that seminars, and focus group discussions be used to disseminate the result as well. The former can be in the form of public indiscriminate gatherings, or private specialized seminar sessions composed of professionals. Both would provide an avenue to disseminate the results to a wide populace. The latter is best suited to professionals, however, it can also be used on a small group of handpicked members of the general population (Nyumba, Wilson, Derrick, & Mukherjee, 2018). It can be used to brainstorm the study within the smaller group and enable the members to deeply understand the findings. They can then later educate other groups of people, spreading the study even more.
Karla
Hi Karla. I agree that a podium presentation would be a proper fit in presenting the findings of an evidence-based report. Several positive points are presented to help support this decision. However, the post does not examine the potential downsides of the podium presentation approach. It is important to understand them so that one can avoid them and improve the presentation even more (Janssen, Bartels, Lind, Tome, & Vleggeert-Lankamp, 2016). For example, podium presentations often lack the intimate nature of other methods such as focus group discussions. This makes them less effective for one-on-one sessions and this means that clarifications cannot be sought effectively. In the same vein, since such sessions are not optimized for responses from the audience, they can go awry if the congregation, big, or small, decides to participate or gets rowdy. The speaker can be overwhelmed and the presentation would be compromised. It is thus advisable to be aware of these shortcomings during the planning of the presentation.
Devin
Great post Devin! It is indeed correct that the hospital setting often has few individuals who can be accessed using simple presentation techniques. I also agree that these techniques could include meetings, flyers, and small-scale podium or poster presentations. However, I would contest the fact that you had not included focus group discussions in your avenues for dissemination. These are suitable for small groups and are in fact premised on the existence of such controlled settings as you have noted in your post (Nyumba, Wilson, Derrick, & Mukherjee, 2018). In a focus group, a professional would divide the staff into specific groups based on his preferred attributes such as expertise, or interest. He would then interact with each group and present his project, while allowing members to contribute and offer their opinions. This would be a good fit for the small clinical setting in which one would be interacting with peers from whom he/she would like to get feedback.