Chose someone whose career focuses on public health communication or marketing in a public health organization.gain their perspective on the field and ask them questions related to how they formulate public health messages and frame their message for their target audience. The reflection paper should include information about your experiences during your interview and how the information that your key informant provided, relates to the public health communication information we have learned through the course. Your reflection paper should be 3-5 pages double spaced full pages in Times New Roman 12 pt. font.

Please:

Include one in-text citation for every body paragraph

No plagiarism & No Course Hero

Scholarly sources published within the last five years, so between 2017-2021

 

Please be sure to include an introduction with a clear thesis statement and conclusion

 

Formulating public health messages

Below is a reflection of the interview that was conducted with the Chief Communication Officer, Douglas Johns, Greenspan Hospital.

Campaigns in healthcare communications spread awareness about specific health problems and persuade them to embrace healthier practices. They frequently try to reach a big audience and hence necessitate effective resource management practices and organizational relationships. However, the effort needed to initiate them can be worthwhile. Healthcare practitioners implementing health communication initiatives might achieve results by employing the proper tactics and follow specific guidelines. Prior to setting goals or making plans, it is critical to have a multi-layered grasp of the context. First, you must examine the health condition, segmenting it according to who it impacts and how. Then, define all the solution's elements (Wymer et al., 2020). This data collection and analysis enables deliberate and includes goal setting planning. Programs that succeed begin with transparency and concentration. This entails first establishing a broad target and then zeroing in on clear goals to accomplish it. A goal of merely increasing awareness is far too nebulous.

Prior to developing any documents or programs, define the audience and its subdivisions. From there, gather information on the client, particularly knowledge about their opinions, attitudes, habits, physical and social settings. Consumer research can be beneficial in acquiring this knowledge and forecasting the barriers that may hinder consumers from changing their habits. When targeting multiple audiences, assess each one separately. Theoretical approaches contribute to every phase of the advertising process. It provides answers to critical issues such as why a problem exists, whom to target, which data is required, and which techniques will have the most significant impact (Wymer et al., 2020). Additionally, different theories can assist marketing teams in establishing goals and strategies, developing materials, and developing evaluation mechanisms.

Develop communications and marketing materials using research-based tactics. Then, using a market survey, determine which channels will become the most impactful. Along with radio, television, and major newspapers, initiatives should leverage online communication platforms, such as webinars and websites. Providing free or discounted products relating to health problems has an effect when it is suitable. Numerous health communications initiatives collaborate with other institutions to accomplish their objectives (Elrod et al., 2018). Assess the rewards (e.g., extra resources, increased expertise, and increased credibility) and the downsides before taking this option. After opting to form an alliance, establish explicit guidelines for roles and functions (Wymer et al., 2020). Before launching, do a test of the promotional materials with individuals who represent the intended audience. This will provide critical insights into the campaign's effectiveness.

 Refine your marketing materials in response to audience input. Awareness and publicity contribute to the success of campaigns. Explore strategies to generate more interest in a campaign announcement, such as arranging a neighborhood gathering, marketing the social media marketing campaign, or informing local news outlets about the campaign. Begin analyzing a campaign once it has been implemented (Elrod et al., 2018). This entails monitoring audience exposure, gauging reactions, and making required adjustments. Process metrics shed light on the extent to which a campaign conformed to its objectives, while outcome measures shed light on the effectiveness with which campaign messages reached their desired audience. This data should assist public health experts in implementing necessary reforms.

Even with low resources, campaigns must nonetheless establish goals, identify audiences, and do pretesting. Ignoring any of these procedures can jeopardize a campaign's viability before it begins. To address budgetary constraints, cooperate with colleagues to raise funds, work on a relatively small scale, enlist volunteer assistance, and cut development expenses by copying successful initiatives' models (Elrod et al., 2018). Effective health messaging has a tangible effect, hence why healthcare practitioners must evaluate how to communicate with an audience while considering the various ways people digest and obtain information. For instance, recognizing an audience's ideas about the relevance of a health concern to them might assist experts in crafting successful health communications.

Patient education can include discussions between healthcare patients and clinicians, health officials having community meetings, charitable groups presenting forums, and government entities hosting press briefings. It is offered through various media (e.g., articles, films, brochures, and training courses) and on a multitude of platforms. Health education is concerned with teaching the public about health issues such as Disease transmission and suicide prevention (Elrod et al., 2018). It integrates several learning experiences to educate people about health concerns and empower them to act. Public health can occur in a variety of settings. Schools may implement a suicide education campaign that comprises training that provides speakers sharing personal tales and teaching on depression early symptoms and services for assistance.

Additionally, physicians' offices may distribute literature on colon cancer, while dentists' offices may show videos about primary oral care. In each of these instances, the information assists the audience in raising awareness and educating them to make better choices. Health advocacy aims at promoting health by ensuring that individuals have healthcare coverage, lobbying for efficient care policies and interventions, and implementing strategies to make the medical system easier to manage. Individuals and families may be at a loss for trained physicians. They may be unfamiliar with how to verify the authenticity of health expenses. Health advocacy seeks to develop strategies and programs that address these concerns (Elrod et al., 2018). Health promotion in population health aims at addressing the health determinants — the socioeconomic, psychological, and cultural elements that influence people's quality of life — through community-wide initiatives. These might take the form of a promotional campaign to reduce high-risk drinking in colleges or a communal action plan to remove obstacles to breast cancer screening for African American women.