Talk to friends, family, potential beneficiaries about your idea

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Talk to friends, family, potential beneficiaries about your idea. Do they agree that you deeply understand what the proposed beneficiaries are doing currently to manage/endure their problem? Explain. What are your proposed beneficiaries doing currently to manage/endure their problem? How would you get buy-in from others to sign on to your proposed Beneficiary Experience table (reference Chapter 4)? Include research to support your social entrepreneurship idea.

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"DIY K-9 KIT & Training center"- My idea is on having a home dog training course and a kit. The kit will be in such a way to be put together by the customer of the idea. The kit is designed to include cones, ramp, treat bag, tunnel, command platform and shock collar. There will also be a study guide booklet that will teach the customer step by step on how to go about to the training the dog. There will also be an APP where the customers may download in their smart phones and thus allow the customers to link with a professional dog trainer. There will also be a tracker to see the progress of the dog as well as marking goals and timelines all along the way. The first week after the customer will use the app for free and then choose the option of purchasing the subscription monthly. I will also offer dog training services myself. Including multiple packages depending on what type of training you'd like for your dog. To include basic obedience training, search and rescue, show dog training etc..CHAPTER 4 Understand the Beneficiary Experience Copyright © 2013. Wharton Digital Press. All rights reserved. I t’s easy to get excited about an idea—one that you think is going to change the world. Yet seemingly great ideas are often received with indifference, if not outright rejection, by their intended beneficiaries. Why this frequent disconnect? Many would-be social entrepreneurs grow up and first work in developed nations and later attempt to create solutions for emerging nations or for pockets within their own nations characterized by grinding social woe. This outsider status frequently results in a misunderstanding of the market and of the “need” for one’s solution.13 If you view the challenges of others through your own lens of limited contextual understanding, you run the risk of proposing a solution that is not deployable in the beneficiaries’ environment. In a case involving attempts to stem HIV/AIDS in Africa, cultural naïveté (at best) or cultural arrogance (at worst) illustrates this lack of contextual insight. In the early 1990s it became clear to many Western NGOs and governments that the condoms they were distributing in African nations were simply not being used. The conventional wisdom in the West was that the populations in these nations were in denial, or simply being fatalistic by choosing not to use condoms. Susan Watkins, a professor of sociology at the University of Pennsylvania, thought there had to be more to the story. She followed the same group of women in Malawi from 1991 to 2005 to better understand their views of HIV/AIDS and condom use, documenting conversations they had with one another, whether at the local water source or in small groups in the fields or the village. She found a very 29 MacMillan, I., & Thompson, J. (2013). The social entrepreneur's playbook, expanded edition : Pressure test, plan, launch and scale your social enterprise. ProQuest Ebook Central