question archive Just trying clear up a few questions to be able to tie in before I am able to flesh out my report Explain what the Australian Marketing Institute Code of Professional Conduct is and where you could find this information
Subject:MarketingPrice: Bought3
Just trying clear up a few questions to be able to tie in before I am able to flesh out my report
Explain what the Australian Marketing Institute Code of Professional Conduct is and where you could find this information.
Provide an example of 3 different types of data collection and analysis techniques
When conducting market research, what legislation/regulations does a marketing communications team need to consider (identify at least 3).
Explain the difference between primary and secondary data
How do you ensure information is valid and reliable when conducting market research
Explain the 6 stages of the market research process
List the typical information contained in a market research report, as well as requirements of a house or other style manuals or protocols for written communication.
What is the difference between quantitative and qualitative data? Provide examples of when you would use either within market research & market segmentation
When conducting market research, how do you correctly define the focus of the research? Why is this an important step?
What is a hypothesis? How many outcomes are there to a hypothesis?
What does the term 'the marketing mix' refer to?