question archive The Opportunities element of a SWOT is sometimes the hardest for a client to identify with any specificity
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The Opportunities element of a SWOT is sometimes the hardest for a client to identify with any specificity. A popular marketing website suggests the following questions that might be considered when determining the opportunities an organization might have overlooked. In particular, how does question 5 help an organization prepare to take advantage when opportunities do arise? WHY do you think this question would help to reveal genuine opportunities that might move a product or a brand forward in the marketplace? Opportunities What new opportunities in the market are becoming available? How is the market changing? What opportunities did we pass, but are still available? What would be the ideal opportunity for us? What is the competition ignoring that we can play in our favor? Note: In the textbook you will find this explanation of the cumulation of a SWOT analysis. l