question archive 12

12

Subject:ManagementPrice: Bought3

12. _________ measures percentage of the target market exposed at least once to a media campaign during a given period of time.

a. Frequency

b. Reach

c. Viewer number

d. Coverage

e. Exposure

pur-new-sol

Purchase A New Answer

Custom new solution created by our subject matter experts

GET A QUOTE

Related Questions