question archive The University of Newcastle PSYC 4200 1) Discuss the forces that favor a globalized product design strategy

The University of Newcastle PSYC 4200 1) Discuss the forces that favor a globalized product design strategy

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The University of Newcastle PSYC 4200

1) Discuss the forces that favor a globalized product design strategy.

2. What could be the hidden costs of adapting a product to be launched in a foreign market?

3.            In what sense is the “standardize-versus-customize” question in global product design a bogus issue?

4.            MNCs tend to move more and more towards a sprinkler strategy in terms of their global launch timing decisions. What forces lie behind this trend?

5.            What are the major risks in using an entire country as a “test market” for new products that are to be launched globally (or regionally)? What are the key benefits?

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