question archive The University of Newcastle PSYC 4200 1) Discuss the forces that favor a globalized product design strategy
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The University of Newcastle PSYC 4200
1) Discuss the forces that favor a globalized product design strategy.
2. What could be the hidden costs of adapting a product to be launched in a foreign market?
3. In what sense is the “standardize-versus-customize” question in global product design a bogus issue?
4. MNCs tend to move more and more towards a sprinkler strategy in terms of their global launch timing decisions. What forces lie behind this trend?
5. What are the major risks in using an entire country as a “test market” for new products that are to be launched globally (or regionally)? What are the key benefits?
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