question archive Read the article "How Barbie Lost her Groove," by Nash and Duvall (2005)
Read the article "How Barbie Lost her Groove," by Nash and Duvall (2005)
Subject:ManagementPrice:2.87 Bought7
Read the article "How Barbie Lost her Groove," by Nash and Duvall (2005). Compose a persuasive response that includes the following elements:
- Explain why Mattel's managers were able to slowly change decision making over time and what kinds of cognitive errors contributed
- Explain and comment on any factors related to organizational culture and innovation within Mattel's setting that might have influenced the company to move in a more positive directions.
