Janeek and Tom have invited friends to their house to watch the Super Bowl with them; however, they realize that they may have to get a bigger screen TV for the occasion. Janeek and Tom are in what stage of the extensive problem-solving decision process?

a.         Awareness

b.         Problem/Need recognition

c.          Search

d.         Evaluation of alternatives

e.         Purchase  

Answer:

The right answer to this question is option B, problem/need recognition. This is the first step that consumers generally go through in the extensive problem-solving process. Janeek and Tom have recognized their problem i.e., their TV is too small. Now they will need to buy a new one so that they can watch the game comfortably with their friends. Having recognized their problem, Janeek and Tom will start searching for bigger size televisions, evaluate the alternatives available in the market, and then make a purchase decision.

Options A, C. D, and E are wrong here since these do not represent the right stage at which Janeek and Tom are at.