question archive The marketing processes are changing in fundamental ways as a result of the Internet and social media with the consumers gaining some level of control and power of that channel

The marketing processes are changing in fundamental ways as a result of the Internet and social media with the consumers gaining some level of control and power of that channel

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The marketing processes are changing in fundamental ways as a result of the Internet and social media with the consumers gaining some level of control and power of that channel. How should a company alter its activities and ways of conducting business to align with this fundamental change?

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