1) Identify and describe a micro-culture that you belong to using target market profiling variables; consider the following microculture categories or definitions:

·        Regional

·        Ethnic

·        Religious

·        Income/social class

·        Demographic/generational

·        Consumer/brand

·        AIO

2.     Suggest a product or service that might appeal to this group, but which would not target the group as it primary target market.

3.     What would the creative strategy look like?

·        Appeal techniques (Rational vs. Emotional appeal; Humour/Sex/Fear/Product Demonstration/Endorsement etc.)

·        Source effects (credibility; attractiveness; likeability; meaningfulness)

·        Message construction (conclusion presentation; comparative strategy; complexity)

just give an relevant information with all queries

pur-new-sol

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