1) Why might information overload be a concern for consumers who use a cell phone app to research a particular purchase? What would your recommend that app developers do to avoid creating this problem?

2.Knowing that consumers may skip a shopping trip if the item they want is not available at the local mall, why would a mall retailer agree to open its inventory to NearbyNow users?

3. Who is more likely to use a service like Groupon or Cellfire, and why? Your answer should consider the consumer'smotivation,ability,andopportunity(MAO)toprocessinformation

Answer:

1. When information overload happens, a decrease in choice quality will happen. This is why it becomes a concern when it is not tackled wisely by not remaining focused.

Recommendations

• If a client needs more information, ensure it's to hand for them.
• Clarify what anyone can do with the information.
• Keep it important.
• Give adjusted information.
• Keep things straightforward.
• Keep it clear.

2.Opening an inventory to nearby users is essential as it may be convenient to them. In this way, if the item that they require is not available at the mall, they would always come to the inventory to purchase it. They might also just skip the trip to the mall and come to the inventory as it is nearby and convenient. In this case, convenience and accessibility are the two major factors that would benefit the customers as well as the inventory.

3.Customers who are like to bargain and desire discounts in every online transaction will be the target customers for companies like Groupon or Cellfire. Such customers have the physiological need of getting the best deal for their transactions and they browse with the motivation of cracking the best deal. Such customers maintain their patience level and browse through various online companies to check the rates and added values and offers, based on which they make their purchase decision.