1) Why might information overload be a concern for consumers who use a cell phone app to research a particular purchase? What would your recommend that app developers do to avoid creating this problem? 2

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1) Why might information overload be a concern for consumers who use a cell phone app to research a particular purchase? What would your recommend that app developers do to avoid creating this problem?

2.Knowing that consumers may skip a shopping trip if the item they want is not available at the local mall, why would a mall retailer agree to open its inventory to NearbyNow users?

3. Who is more likely to use a service like Groupon or Cellfire, and why? Your answer should consider the consumer'smotivation,ability,andopportunity(MAO)toprocessinformation