Read the CRM at Minitrex Case Study on pages 243-245 in the textbook

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Read the CRM at Minitrex Case Study on pages 243-245 in the textbook. Answer the Discussion Questions at the end of the Case Study. Your responses must be complete, detailed. ??

1. It is possible for someone at Minitrex to call a customer and not knowing that this is a customer and it is the third time in a week that they had been called due to following reasons:

A. Inconsistency between Minitrex systems

B. Not getting updated information

                                            

2. Bettman must take the following steps in order to implement CRM at Minitrex:

A. Ensuring strong leadership

B. Bringing harmony between people

C. Controlling current system and processes

D. Requesting a new system