Budget (Can be for consumers or distributors or both) Considering that the primary target of the company is to reach potential consumers and distributors, the company's estimated total expense budget is USD [INSERT ESTIMATED AMOUNT] BUDGET FOR CONSUMERS BUDGET FOR DISTRIBUTORS Budget: [INSERT ESTIMATED Budget: [INSERT ESTIMATED AMOUNT] AMOUNT] With the said budget, 50% of which shall be With the provided budget, 50% shall be for for product branding and the other 50% shall advertising and the other 50% is for the fee be for advertising and consumer promotions

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Budget (Can be for consumers or distributors or both) Considering that the primary target of the company is to reach potential consumers and distributors, the company's estimated total expense budget is USD [INSERT ESTIMATED AMOUNT] BUDGET FOR CONSUMERS BUDGET FOR DISTRIBUTORS Budget: [INSERT ESTIMATED Budget: [INSERT ESTIMATED AMOUNT] AMOUNT] With the said budget, 50% of which shall be With the provided budget, 50% shall be for for product branding and the other 50% shall advertising and the other 50% is for the fee be for advertising and consumer promotions. given to local and, as well as, international distribution agents. Advertising (USD)0.00 Advertising (USD)0.00 Direct Selling (USD)0.00 Trade Promotions (USD)0.00 Fees for International Sponsorship Deals (USD)0.00 and Local Distribution (USD)0.00 Agents TOTAL: USD 0.00 TOTAL: USD 0.00 Part 4. Budget The promotional budget for Nestle Company will cover several promotional activities as shown in the table below: Media Costlad Total cost Indoor advertising (markets, malls, sport clubs, Malls: 2,670 OMR 9,050 OMR universities, fairs) Markets (booth): 500 OMR Sport clubs. 2,000 OMR Universities: 2.880 OMR Fairs:1.000 OMR 3,020 OMR Outdoor advertising (Posters, billboards, and Billboards: 1,350 OMR electrical displays) Posters: 340 OMR Electric displays: 1,330 OMR Advertisements on social media apps (Instagram, Instagram: 300 OMR 1.125 OMR Twitter, and YouTube) Twitter: 45 OMR Youtube: 780 OMR Pro tional event in day Place rent: 1.700,000 OMR 4,521,000 (Booths, Interview and concert) 360 degree: 500 OMR OMR Barista: 1.500 OMR Celebrities: 650,000 OMR Laser lightings: 1.500.000 JOMR Electronic screen: 500 OMR Precautionary measures: 3.500 OMR Decorations: 550,000 OMR Booths: 65,000 OMR Jinterview: 50,000 OMR As the table shown above, the total Budget required for campaign of advertising is 4,534,195 OMR. All of these promotional activities are primarily aimed at caring about customer's desires and preferences. The second goal is to create a positive brand image of Nestle on customer's mind. Other goals include: Building awareness of the Nestlé brand and its products, grabbing the attention of existing and potential consumers, emphasizing a distinctive and, creating customer long-term and reciprocal relationships. We will indoor advertising to build brand awareness for our product by consistently displaying the message in front of people. Also, we choose outdoor advertising to attract the attention of the target audience to the product. This will attract customers even from long distances to see our ads or on busy roads. Digital advertising is part of our promotional activities to communicate with our customers and know their different desires and tastes. Finally, the aim of the campaign in Dubai which will extend 3 days is increase awareness of Nestle products especially the coffee product and bringing customers close to Nestle brand by trying the coffee flavors at the booth as well as interacting with the concert that will be held within the campaign events.