Evaluate the Vision and Mission Statements of Unilever, Nestlé’s Competitor There is always room for improvement in regard to an existing vision and mission statement

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Evaluate the Vision and Mission Statements of Unilever, Nestlé’s Competitor

There is always room for improvement in regard to an existing vision and mission statement. A major competitor to Nestlé is Unilever. Those two firms for example produce one third of all the ice cream sold on the planet. Go to the Unilever’s website, visit the “our vision” page, and review their corporate vision statement and purpose (mission) statement.

Instructions

Step 1 Nine mission statement components:

Components	Description
Customers	What are the firm’s major products or services?
Products or services	Geographically, where does the firm compete?
Markets	Is the firm technologically current?
Technology	Is the firm committed to growth and financial soundness?
Survival, Growth & Profitability	What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
Philosophy	What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
Self-Concept	What is the firm’s major competitive advantage?
Public Image	Is the firm responsive to social, community, and environmental concerns?
Employees	Are employees a valuable asset of the firm?

Step 2 Write “yes” or “no” beside each number to indicate whether you feel the Unilever mission statement has included the respective component. For any component that you record a “no,” write a good sentence to encompass that component.

Step 3 Write a new and improved vision statement for Unilever.