question archive Evaluate the Vision and Mission Statements of Unilever, Nestlé’s Competitor There is always room for improvement in regard to an existing vision and mission statement

Evaluate the Vision and Mission Statements of Unilever, Nestlé’s Competitor There is always room for improvement in regard to an existing vision and mission statement

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Evaluate the Vision and Mission Statements of Unilever, Nestlé’s Competitor

There is always room for improvement in regard to an existing vision and mission statement. A major competitor to Nestlé is Unilever. Those two firms for example produce one third of all the ice cream sold on the planet. Go to the Unilever’s website, visit the “our vision” page, and review their corporate vision statement and purpose (mission) statement.

Instructions

Step 1 Nine mission statement components:

Components Description
Customers What are the firm’s major products or services?
Products or services Geographically, where does the firm compete?
Markets Is the firm technologically current?
Technology Is the firm committed to growth and financial soundness?
Survival, Growth & Profitability What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
Philosophy What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
Self-Concept What is the firm’s major competitive advantage?
Public Image Is the firm responsive to social, community, and environmental concerns?
Employees Are employees a valuable asset of the firm?

Step 2 Write “yes” or “no” beside each number to indicate whether you feel the Unilever mission statement has included the respective component. For any component that you record a “no,” write a good sentence to encompass that component.

Step 3 Write a new and improved vision statement for Unilever.

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Answer:

SR. NO.

COMPONENTS

DESCRIPTION

YES/NO

1

Customers

What are the firm’s major products or services?

Yes

2

Products or services

Geographically, where does the firm compete?

Yes

3

Markets

Is the firm technologically current?

Yes

4

Technology

Is the firm committed to growth and financial soundness?

Yes

5

Survival, Growth & Profitability

What are the basic beliefs, values, aspirations, and ethical priorities of the firm?

Yes

6

Philosophy

What are the basic beliefs, values, aspirations, and ethical priorities of the firm?

Yes

7

Self-Concept

What is the firm’s major competitive advantage?

No

Organizations leadership position in the FMCG sector around the world has not been depicted in the vision statement

8

Public Image

Is the firm responsive to social, community, and environmental concerns?

Yes

9

Employees

Are employees a valuable asset of the firm?

Yes

New & improved vision statement of Unilever could be as follows

Unilever would like to make the life of the people comfortable around the world through its world class products. We shall be the most trustworthy household name across the globe.