question archive QUESTION 1 (30 MARKS) Johan has been a salesperson at a medium-sized textbook publishing house for five years

QUESTION 1 (30 MARKS) Johan has been a salesperson at a medium-sized textbook publishing house for five years

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QUESTION 1 (30 MARKS) Johan has been a salesperson at a medium-sized textbook publishing house for five years. He has just been promoted as a sales manager of a new territory. As a sales manager, he is tasked with hiring and training three new salespeople for his team. a. Suggest the topics that Johan should cover when training the new salesperson regarding ethics in dealing with the employers. (15 marks) b. With his power as a sales manager, elaborate on how Johan can manage sales ethics. (15 marks) QUESTION 2 (40 MARKS) James is a top salesperson at Perodua. Meanwhile, Chong is a prospect looking for the best car for his family of five. a. Suggest the most suitable territorial space that James can use when approaching Chong. (1 mark) b. Examine major communication elements involved between James and Chong. (24 marks) c. James is having difficulties in explaining suitable car for Chong. Investigate barriers to communication that might exist and suggest how James can solve the problems. (15 marks) CONFIDENTIAL/2 FBA/PMD2303/NOV21 QUESTION 3 (30 MARKS) Anjali is a salesforce employed by Coway, who is preparing to do a sales presentation to customers. The sales presentation is to promote the latest product of Coway - The New 'Coway Kecil' which is a slim, 7-inch design with 1 Touch Water Extraction. a. Anjali's primary goal is to sell 'Coway Kecil' to the customers. Examine the purpose of her sales presentation. (15 marks) b. Considering this situation, demonstrate the sales presentation mix that Anjali can apply. (15 marks)

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