Assignment 1: Negative Message (and Memorandum) Submission Method: File in Word (Note: submissions made in a read-only format will receive a grade but no comments) Assignment Format: Letter to Lyn Smith and Memorandum to Rita Simmons Primary Audience: Lyn Smith (for the letter) and Rita Simmons (for the memorandum) Length: up to 1000 words (total; i

Subject:WritingPrice:18.99 Bought3

Share With

Assignment 1: Negative Message (and Memorandum)

Submission Method: File in Word (Note: submissions made in a read-only format will receive

a grade but no comments)

Assignment Format: Letter to Lyn Smith and Memorandum to Rita Simmons

Primary Audience: Lyn Smith (for the letter) and Rita Simmons (for the memorandum)

Length: up to 1000 words (total; i.e. for the letter and memorandum together)

Note : This assignment consists of two parts—a letter and a memorandum. Be sure to include both when you submit the assignment.

Background:

Go back to the “Globe Airlines” case and review it. In particular, review the criteria for the reply to Lyn Smith set out by your immediate supervisor Rita Simmons, and confirm your assessment of Ms. Smith. Ms. Simmons has now told you that you cannot offer the E-TUVs to the customers.

Part 1: The Letter

Write a letter to Lyn Smith, in which you refuse her specific requests while doing everything you can (within the criteria/limitations you are working under) to persuade her to return to Globe as a customer in the future.

Be sure to use the information you gathered about Ms. Smith for the first assignment, and everything that you have learned about negative messages from the lecture notes and your text.

Part 2: The Memorandum

Write a short memorandum to Rita Simmons, in which you submit your draft letter to her for review, give a very brief explanation of your approach, and ask her for comment and approval to proceed to send the letter to the customer.