question archive The main goal of test marketing is to: a
The main goal of test marketing is to: a
Subject:MarketingPrice: Bought3
The main goal of test marketing is to:
a. evaluate and adjust, if necessary, the marketing strategy to be used with a new product introduction.
b. assess whether the market likes the new product.
c. attract innovators, early adopters, and early majority to the product.
d. create pioneering demand for the new product.
e. determine the size of the market for the new product.
