question archive 1) Identify the key reasons why the World Shoe Project failed in the China market by focusing on identifying and discussing the 4 elements of the marketing mix-product, price, place (distribution), promotion
1) Identify the key reasons why the World Shoe Project failed in the China market by focusing on identifying and discussing the 4 elements of the marketing mix-product, price, place (distribution), promotion
Subject:CommunicationsPrice: Bought3
1) Identify the key reasons why the World Shoe Project failed in the China market by focusing on identifying and discussing the 4 elements of the marketing mix-product, price, place (distribution), promotion.
2) Do you think a low priced line such as world shoe could co-exist in a market such as China with their premium line without diluting brand image of Nike? Explain your reason
3) If you were the marketing manager in charge of World Shoe what would you have done differently to insure success of this line?
