question archive 1) Nava was shopping for a new computer
1) Nava was shopping for a new computer
Subject:CommunicationsPrice: Bought3
1) Nava was shopping for a new computer. She visited Lenovo's website and looked at all the laptops, then she visited Asus's website to look at its laptops. Later, she saw an ad for Lenovo laptops in the banner of an unrelated website, and she went back to the Lenovo website and ordered the laptop that was advertised. The ad that convinced Nava to go back to the Lenovo website demonstrates
Multiple Choice
- selective targeting.
- phishing.
- retargeting.
- deceptive advertising.
- return purchase.
2) Juliana runs a craft store, and she decides to extend her website to include interactive components. Her customers can now leave reviews on products, provide suggestions, share photos of their creations, and upload patterns and instructions for specific projects. Juliana has created a
Multiple Choice
- social media marketplace.
- online brand community.
- AIDA investment.
- social media advertisement strategy.
- paid media marketing strategy.
3) Kenan bought a mountain bike. He then posted a review of the bike online, and posted several pictures on his social media accounts of his adventures with the bike, praising its performance. Kenan is providing the company with
Multiple Choice
- digital marketing
- digital advertising
- owned media.
- paid media.
- earned media.
