What six factors are important in selecting an appropriatae channel to deliver a message? What makes one channel richer than another?

Answer:

1.            Importance of the message

2.            Amount and speed of feedback and interactivity required

3.            Necessity of a permanent record

4.            Cost of the channel

5.            Degree of formality desired

6.            Confidentiality and sensitivity of the message How much interactivity and feedback it has