Case Background  Despite the maturing of the Singapore Economy that shifted from manufacturing to services sector, manufacturing remains a key pillar of the country's growth

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Case Background

 Despite the maturing of the Singapore Economy that shifted from manufacturing to services sector, manufacturing remains a key pillar of the country's growth. However, manufacturers must upgrade their capabilities to remain competitive in the international markets.

Byte Manufacturing Services (BMS) was established in Singapore in 2005 by the founder and CEO, Mr. Goh Lip Peng. It started as a contract manufacturer providing product manufacturing and assembly services to international product designers under the Original

Equipment Manufacturer (OEM) business model. Throughout the years, BMS has improved

its development capabilities to produce its own products, especially ecofriendly ones, and sell them to its international clients for rebranding under the Original Design Manufacturer (ODM) business model. BMS aspires to be another Creative Technology, selling products under its own brand name. Developers must test their products at certified product test labs to prove compliance to the international Electromagnetic Compatibility (EMC) and Safety Standards before they can sell them. A test laboratory costs about S$500,000 to set up and must be accredited by thebgoverning body, International Electrotechnical Commission (IEC). Hence it is more

economical for developers to engage the services of existing test labs. There are three such test labs in Singapore, TUV SUD PSB (https://www.tuvsud.com/) being one of them.

 

However, the test service is expensive, and the laboratories' overbooked schedules would

 

often delay BMS's product development processes, especially if product modifications are

required. BMS is divided into two main business departments: OEM Department offering manufacturing services and ODM Department offering product design services. Despite its success, BMS hopes to increase its range of products and services. It is currently renting a two floor office cum factory premise at Sungei Kadut, in the outskirts of Singapore. Business is growing fast and BMS needs a bigger space, at a more convenient location.

 

QUESTION:

 

Managing the Project Teams:

BMS' management wants to embark on Project C which it calls the BMS Company

Relocation Project (BCR Project). Assuming you are BMS' Administration Manager

and you are appointed to be the Project Manager. At the same time, the management

wants you to carry out an exercise to standardise the office layout and new equipment.

The OEM and ODM Departments have each assigned an executive to represent them

in this project. You shall also represent the interests of HR and Finance Departments

which are under your charge. As the relocation is not the core business of BMS, all

the members are working part time on this project.

 

1. Distinguish the right project management structure for BCR Project.

 

1. Relate three activities that you or your team members may or will have to carry out in each of the five stages of the Team Development Model.