Which of the following is not a key issue in negotiating licensing agreements?

Select one:

a. Remuneration

b. Compensation

c. Licensee compliance

d. Dispute resolution

Answer:

Remuneration

Reference

Czinkota, M. R., & Ronkainen, I. A. (2013). International marketing. Cengage Learning.

Step-by-step explanation

As indicated on page 292 of Czinkota and Ronkainen (2013), the key issues in negotiating licensing agreements are dispute resolution, license compliance, termination of the agreement, compensation, and rights conveyed. Therefore, remuneration is not a part of these issues.  For more information on the key issues, please read the source provided.